This document provides information about Dick Lorenzo and his real estate business with Century 21 Access America. It outlines his professional experience, including being a member of several realtor associations. It then discusses the strengths of his company, including its leadership, systems, large agent network, and awards. Finally, it provides details on the company's offices throughout Connecticut and Rhode Island.

1. Dick Lorenzo REALTOR CENTURY 21 Access America Serving the Great State of Connecticut Market Plan Page 1

2. CENTURY 21 Access America Dick Lorenzo REALTOR

3. My Professional Experience Member of the National Association of REALTORS Member of the Connecticut Association of REALTORS Member of the Mid State Board of REALTORS Member of the Connecticut Cooperative MLS Graduate of Fairfield University Post Grad Central Ct State University Taught in Southington School System for 34 years Coached basketball for 25 years, high school and college levels REALTOR with CENTURY 21 Internationally, 7,800 offices in the World, 4,200 Offices in the USA REALTOR with CENTURY 21 of Connecticut, 60 Offices in CT. Team Member of the Largest Most Productive Century 21 Office in All of Connecticut Currently working with Ralph Williams of Bottom Line University Principals and Practices in Real Estate through the State of Connecticut Approved School; The Real Estate Development Center Cell: 860-384-9479 Email:richard.lorenzo1@century21.com Page 3 Dick Lorenzo REALTOR

4. CENTURY 21®Access America My company’s strengths 20 Years of experience with Strong Leadership that shows Cutting Edge Systems have made us a leader in our market place Over 100 Agents in the Southington & Meriden Offices My company’s awards & recognition We have the Number One, Top Producing Office for C21 in the State! We have been the Most Successful, Top Producing Firm in the State since 2002 Strength of the CENTURY 21 brand Millward-Brown results CENTURY 21® continues to be the most recognized name in real estate* Not only the most recognized but NOBODY in the World sells more homes than CENTURY 21. No One does more referrals, 8,400 Office, 143,000 agents. CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have REALOGY which uses the referral network of all brands in the REALOGY network. Page 4 Dick Lorenzo REALTOR *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

5. Our OfficesUnder Regional PresidentBeverly A. Peterson

6. Offices Under Regional President Beverly A. Peterson Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142 Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032 Branford, CT Office 117 North Main StreetSouthington, CT 06489Phone: 860-621-8378 Toll Free:1-800-525-7793 Fax: 203-000-0000 C21 Access America Career Development Center143 North Main Street Phone:860-378-1456 Toll Free:1-800-525-7793Fax: 860-276-0369 Access America Call Center Customer Service 411 143 North Main Street Phone: 860-621-8378 Fax:860-276-0369 The Real Estate Development Center Pre-License School 143 North Main Street Phone: 860-378-1479 Fax:860-276-0369 Transaction Management Center Online 143 North Main Street Phone: 860-378-1479 Fax:860-276-0369

7. Branford CENTURY 21 Access America265 East Main Street Branford, CT 06405Phone: 203-481-7247 Toll Free:1-800-289-2100 www.cthomeseekers.com Ryan Peterson Vice President 800.525.7793 CALL FOR FREE MARKET ANALYSIS Serving the Great State of Connecticut

8. Southington Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793 www.cthomeseekers.com Beverly Peterson Broker / Owner

9. Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142 Our Purpose To establish lifelong relationships with the families and households in our marketplaces by providing sound advice, outstanding service and reliable results when it comes to any of their real estate needs. Kelly Peterson Coach & Manager of the Meriden Office 203-634-1876 CALL FOR FREE MARKET ANALYSIS Serving the Great State of Connecticut www.cthomeseekers.com

11. Advanced CMA workshops for target marketing and statistics

12. Technology including Social Networking

13. Online Slide Show Presentations

14. Foreclosures purchasing at Auctions

15. Sales Technique Workshops & and MORE!Jodi Tussing Regional Career Coach and Training Center Manager The Training Center 143 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-0369 Sessions with Ralph Williams at the Career Development Training Center

16. Call Center Open 7 Days a Week to Capture All Calls and Internet Leads, and to set up showings on company listings. Capture Lead - Transfer to Agent who knows the most about that property Record and put in a follow up plan based on agent feedback. Incubate leads – good service – more sales

17. www.cthomeseekers.com

18. Lead Generation Website

19. www.c21accessamerica.com

20. www.c21accessamerica.com Google Base Search Engine allows you the option to search by key words, or by price range and town and styles Our Website is not only an IDX website with the entire MLS in Connecticut and RI. This also has Web 2.0 technology with access to neighborhood statistics from Trulia and Closed area statistics from Zillow. This gives the consumer the power to make informed choices right online! As you can see this site has a GOOGLE server, the potential buyer or seller can search using Key Words, like ‘Water Front’, ‘Bank Owned’, ‘East Side’,‘walk to school’ and so on. If you are searching for a good deal on a bank foreclosed property, or want water front property, near the train, or a large back yard you can actually search for these things just like the Google search you are used to! 178 Results! See Next Page for Property Details and contact opportunity

21. www.c21accessamerica.com Trulia shows what is on the Market now in the area, Zillow shows what has sold in the neighborhood NAR Statistic: 24% of the consumers actually FIND their home on line! See Next Page for comparable closed properties

22. www.c21accessamerica.com This site was developed by John & Kate Rowles of Newport. This is an Ecommerce website designed to give the customer an experience similar to Amazon or Ebay.

23. CENTURY 21® Access America Lead Shooter When a prospective customer puts a request in on the Century21.com website or the C21accessamerica.com website, the request gets forwarded to the agents cell phone within minutes! Allowing the agent to call the customer and give information or make an appointment. Our Website! Our Website is an IDX website with the entire MLS in Connecticut and RI! Agents have the opportunity to have their own with the same capabilities!

24. Market Share Last 12 Months

25. A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again! Page 20 Market Share Century 21 Access America Last 12 Months

26. Access America Offices Wolcott, CT Office246 Wolcott Road Wolcott , CT 06716 Map It with Google MapsPhone: 203-879-2339 Toll Free:1-800-240-2952Fax: 203-879-2102 Branford, CT Office 117 North Main Street Southington, CT 06489Map It with Google MapsPhone:860-621-8378 Toll Free: 1-800-525-7793 Fax: 203-481-4075 Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Map It with Google MapsPhone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142 Southington, CT Office117 North Main Street Southington, CT 06489 Map It with Google MapsPhone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032 Watertown, CT Office429 Main Street Watertown, CT 06795 Map It with Google MapsPhone: 860-274-8200 Toll Free:1-800-240-2952Fax: 860-274-0382 Wethersfield, CT Office449 Silas Deane Highway Wethersfield, CT 06109 Map It with Google MapsPhone: 860-263-2121 Toll Free:1-800-343-2166Fax: 860-263-2144 Bridgeport, CT Office 3850 Main Street Bridgeport, CT 06606Map It with Google MapsPhone: 203-374-9451 Toll Free: 1-800-722-0187 Fax: 203-374-9706 Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT 06902 Map It with Google MapsPhone: 203-326-3399 Toll Free:1-800-243-5295Fax: 203-326-3388 East Greenwich, RI Office387 Main Street East Greenwich, RI 02818 Map It with Google MapsPhone: 401-885-6260 Toll Free: 1-800-818-2100 Fax: 401-885-5360 Coventry, RI Office 1025 Tiogue Avenue Coventry, RI 02816 Map It with Google Maps Phone: 401-828-2100 Toll Free: 1-800-343-0227 Fax: 401-821-5889 Newport, RI Office640 Thames Street Newport, RI 02840 Map It with Google Maps Phone: 401-849-9192Toll Free: 1-800-876-2429 Fax: 401-849-5871

27. Our Team

28. The Value of working with a REALTOR 85% of sellers used a broker or agent to sell their home* 76% of sellers placed their home on the Internet with the assistance of a real estate agent* My mission statement “I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”. Page 23 The value and importance of real estate professionals has not changed! *2009 NAR Profile of Home Buyers and Sellers

30. Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14% points Q: “Please tell me which real estate agencies you have ever seen or heard of?”(Results are based on all brands mentioned, regardless of order.) *Source: 2008 Ad Tracking Study. The survey results are based on 875 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 875 respondents with a margin of error of +/- 2.8% at 90% confidence level. The study was conducted between March 3 and August 10, 2008, by Millward Brown, a leading global market research organization. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

31. CENTURY 21®: A Global Brand More than 7,700 offices and over 120,000 sales associates in 66 countries and territories, including offices in: • Aruba • Hong Kong • Australia • Japan • Belize • Mexico • Brazil • Morocco • Canada • Portugal • Cayman Islands • Russia • China • Spain • Costa Rica • St. Kitts • Egypt • St. Maarten • France • United Arab • Greece Emirates • United Kingdom Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

33. Easter Seals is the only national organization which serves people with all disabilities, from birth throughout the life span –partnering with health and human service organizations as well as public and private insurers to provide life-changing services and support for people with disabilities and their families.

34. As a partner with Easter Seals we can collectively work with you to adapt your home for accessibility and preserve or enhance the current value.

35. The CENTURY 21 System has been affiliated with Easter Seals since 1979

36. The CENTURY 21 System has raised nearly $98 million on behalf of Easter SealsCopyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

38. 86% of recent home buyers found photos “very useful”*

39. 68% said the same about virtual tours**2009 NAR Profile of Home Buyers and Sellers Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

40. What most companies consider custom, we consider standard. Standard Services Multiple Listing Service Local Advertising Yard Sign Agent and Office Preview Open House Required Property Disclosures Competitive Market Analysis Featured on National Website Customized Services Standard with CENTURY 21 National Advertising Global Referral Network Seller Service Pledge Quality Service Survey Other Internet Websites Page 28

41. CENTURY 21®: The Gold Standard Page 29 We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “The Gold Standard” mean to you? Gold is symbolic of three positive and distinct values Great financial value = Getting the best price for your home High performance achievement = Best trained associates Insightful wisdom = Your neighborhood specialist I am your “Professional Champion”.

42. Marketing Plan For Your Home

44. At CENTURY 21 Access America we pride ourselves on our ability to create custom solutions to maximize both

45. We have a proven model to market and sell homes

46. Forged through experience and analysis of thousands of home sales

47. Enclosed is a comprehensive summary of how we will put our unique approach to work for you.The more people exposed to your home, the better the chances of finding the buyer who likes it and will pay the most for it. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

49. Place a lockbox on your home

50. MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers

51. Open Houses – Actively promote open house showings for both real estate professionals and Buyers

52. Direct Mail – Just Listed cards, Open House cards and other targeted mailings

53. eCampaign Center One-time Emails – Online Property Flyer Emails directed to potential buyers

54. Local Advertising – Television, newspaper and local magazineCopyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

56. Agents Personal Website

57. Banner ads on local websites

58. Post on other real estate search websites like Trulia.com, Realtor.com, Google and Yahoo that receive millions of visitors.

59. Leverage the CENTURY 21 Global Referral NetworkSM to access leads from around the world.

60. Use office voicemail system to announce your listing and provide updates on changes to your listing

61. Office caravan Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

63. Introduce other unique marketing techniques appropriate for your property (Adjust this list as appropriate)

64. Video/virtual tour on Facebook.com,YouTube.com, MySpace.com, LiveVideo.com

65. Offer a Home Warranty program

66. Offer special CENTURY 21 Mortgage® financing options

67. Other special promotions (beware of local non-inducement laws)

68. Place property on Craigslist and other online classified websites for maximum exposure

69. Make available a 24-hour a day voice-interactive response system to provide continuous information on your homeCopyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

71. Individual tastes vary, but you should follow some basic rules in getting your home ready for sale:

72. Curb appeal

73. Unobstructed walkways

74. Clean interior

75. Well-lit rooms

76. Uncluttered rooms and storage spacesCopyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

77. Market Value is: What the buyers are willing to pay for this type of property, in this neighborhood, at this particular time. The marketplace, not the homeowners and not the brokers determine the value of a home. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

79. What will help your property sell faster?

80. How much will you have after closing?Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

81. Marketing Plan Send “Just Listed “postcards highlighting your home to local area residents. Advertise and hold agent/broker and buyer open houses. List your property on our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillowintegreation to help the buyer realize the value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home. Internet marketing REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, We have banners placed on TRULIA featuring our listings as advertising Trulia - Openhouse.com - Hotpads.com Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com Homescape - New York Times.com - Google.com Courant.com - ListHub.com - aol.com Cyberhomes.com -oodle.com - homefinder.com Frontdoor.com -yahoo.com - backpage.com Newhavenregister.com …. And more Send out electronic notices about your home i.e., eNewsletters and eCards. Provide local advertising Leverage the CENTURY 21® Global Referral Network to access leads from around the world. all internet placement and syndication is subject to change without notice

82. National Distribution For Your Home In addition to the great national coverage the CENTURY 21® System provides for your home listing, you’ll also find your property listed on key real estate sites that serve your area. That includes your local newspaper site, real estate showcases, guides to your region—wherever your neighbors look when they’re starting a home search. Because CENTURY 21 Sales Professionals know that in the end, every home sale is a local sale. That’s why our experts go the extra mile to understand your market in detail and position your home in front of the people most likely to buy. Our Online Newspaper Network The CENTURY 21 System distributes local listings to the homefinder.com network of 130+ online newspaper real estate sites nationwide to ensure your listings are seen by consumers who want to buy in your area. AK AL AR AZ CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CO CT DE FL FL FL FL FL FL FL FL GA GA GUAM HI IA IA ID IL IL IL IN IN IN IN KS KY KY LA LA LA LA LA MD MD MI MI MI MI MI MI MN MO MO MS MS MS MT NC NC NC NJ NJ NJ NJ NJ NJ NM NV NY NY NY NY NY NY NY OH OH OH OH OH OH OH OH OH OH OH OR PA PA SC SC SC SC SC SC SD TN TN TN TN TX TX TX UT VA VA VT WA WA WA WA WI WI WI WI WI WI WI WI WI WI WV Newsday Poughkeepsie Journal Rochester Democrat & Chronicle The Journal News The Cincinnati Enquirer The News-Messenger News Journal The Marion Star News Herald Telegraph – Forum Chillicothe Gazette Coshocton Tribune Eagle Gazette The Advocate Times Recorder Statesman Journal The Morning Call Centre Daily Times The Greenville News The Sun News The Herald The State The Beaufort Gazette The Island Packet Argus Leader The Leaf Chronicle The Jackson Sun The Daily News Journal The Tennessean Dallas Morning News Fort Worth Star Telegram El Paso Times The Spectrum The Daily Press The Daily News Leader Burlington Free Press Bellingham Herald The Olympian Tri-City Herald The News Tribune The Post-Crescent The Reporter Green Bay Press-Gazette Herald Times Reporter Marshfield News-Herald Stevens Point Journal Daily Tribune Wausau Daily Herald Oshkosh Northwestern The Sheboygan Press The Herald-Dispatch Anchorage Daily News Montgomery Advertiser Baxter Bulletin Arizona Republic The Press Enterprise Contra Costa Times The Fresno Bee Los Angeles Times Monterey County Herald Modesto Bee The Desert Sun The Californian The Mercury News The Tribune The Sacramento Bee Visalia Times Delta The Press-Enterprise Oakland Tribune The Daily Review Tri-Valley Herald The Argus San Mateo County Times Fort Collins Coloradoan Hartford Courant The News Journal Bradenton Herald Florida Today The News-Press Miami Herald Orlando Sentinel Pensacola News Journal Sun Sentinel Tallahassee Democrat The Ledger-Enquirer Macon Telegraph Pacific Daily News Honolulu Advertiser Des Moines Register Iowa City Press-Citizen Idaho Statesman Belleville News-Democrat Chicago Tribune Rockford Register Star The Indianapolis Star Journal and Courier The Star Press Richmond Palladium-Item The Wichita Eagle Lexington Herald-Leader The Courier-Journal Town Talk The Daily Advertiser The News-Star Shreveport Times Opelousas Daily World Baltimore Sun The Daily Times Battle Creek Enquirer Detroit Free Press Lansing State Journal Livingston Daily Press & Argus Observer & Eccentric The Times Herald St. Cloud Times The Kansas City Star Springfield News-Leader The Sun Herald Hattiesburg American The Clarion Ledger Great Falls Tribune Citizen Times The Charlotte Observer The News & Observer Courier News Courier-Post Asbury Park Press Daily Record The Daily Journal Home News Tribune Las Cruces Sun-News Reno Gazette Journal Press & Sun-Bulletin Star Gazette Ithaca Journal Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

84. CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.

85. Online media is optimized to drive leads and response from consumers on your property.

86. Automated email communications to buyers interested in your property

87. Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

88. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

89. Real Estate Agent Internet Yard Sign Where Do Buyers Go For Information? Of those buyers who used the Internet, where they first learned about the home they purchased The Internet should be leveraged to attract more buyers Source: 2008 National Association of REALTORS® Profile of Home Buyers and Sellers Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

91. 29% said they found the newspaper very useful

93. 40% of buyers said they found open houses to be very useful*2008 NAR Profile of Home Buyers and Sellers Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

95. 86% of recent home buyers found photos “very useful”*

96. 68% said the same about virtual tours**2008 NAR Profile of Home Buyers and Sellers Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

97. MaximizeVisibility! In Your Area & Across the Nation When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country! According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month: CENTURY 21 listings are also displayed on all MLS enabled real estate sites. Remax.com, ColdwellBanker.com, ERA.com, Prudential.com, KW.com, and Weichert.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

98. century21.com: #1 Real Estate Franchise Site* The combination of our website with our broad distribution of listings to partner aggregator sites means that your listings are being seen by more consumers who are actively in the market to buy or sell real estate. That means that we have more eyes seeing our property listings than our competitors do. century21.com passes all other real estate franchise sites! *comScore, September - December 2008.

100. Property Listings

101. Registered Users

104. The easy to navigate menu bar allows consumers to identify exactly what they are looking for

106. Aerial views allow users to explore the property yard, street and neighborhoodCopyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

107. century21.com Tools Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Mortgage Calculators & financing information Neighborhood Profiles Important information about this & other neighborhoods Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

109. Detailed property descriptions (English & Spanish)

110. Floor Plans

111. Slide Show

112. Virtual Tours

113. Open House scheduleCopyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

115. CENTURY 21®: Listings Stand Out to Buyers Searching on the # 1 Real Estate Website-Realtor.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

117. Default paragraph and bulleted descriptions

118. Brokerage name and office telephone number as contact point

119. Realtor.com will charge a $20 to $25 posting fee for virtual tours

120. Basic listings do not allow consumers to email the Agent or the Office. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

122. Virtual ToursCopyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

123. Your showcased listing will also appear on other web sites that Realtor.com powers the search on including MSN.com a top 5 real estate web site. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

124. Measuring Web Exposure of Your Home We can provide you with weekly web site traffic reports from Realtor.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

125. We also automatically enhance our listings on Homefinder.com Our Advertising Product: Broker Showcase A basic listing A listing enhanced with a HomeFinder.com Broker Showcase Package Upfront broker branding Open house flag Contact info with Trackable toll-free # Listing description Links to multiple photos virtual tours and green features Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

126. Enhanced listings receive priority placement in search results and are branded. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

127. As seen on www.REALTOR.COM

128. As seen on www.google.com SAME HOUSE AGAIN !

129. As seen on www.trulia.com SAME HOUSE AGAIN !

130. As seen on www.yahoo.com SAME HOUSE AGAIN !

131. As seen on www.frontdoor.com SAME HOUSE AGAIN !

132. As seen on www.zillow.com SAME HOUSE AGAIN !

133. As seen on www.cyberhomes.com

134. As seen on www.homefinder.com

135. www.realestate.aol.com

136. Linked from REALTOR.COM TO

137. Today’s buyer- NAR 2008 ~ 34% FIND their home online! I HAVE A FEW MORE REASONS

138. Linked in from REALTOR.COM to MSN

139. REALTOR.COM Distribution Partners

140. Marketing Plan, Continued Enhanced listing display on Realtor.com site to make your property stand out Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com, Wordpress.com, LiveVideo.com Offer a Home Warranty program Offer special Century 21 Access America Mortgage financing options Transaction Management Online Feature your property on my personal website and blogs Place property on Craig’s List and other online classified websites for maximum exposure Eyejot.com

141. Marketing Plan Continued All internet site distribution is subject to change without notice

142. Targeted Local Marketing Open Houses – Actively promote open house showings for Brokers and Buyers Direct Mail – Just Listed cards, Open House cards and other targeted mailings E-Greetings – Online greeting cards directed to potential buyers Local Advertising MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers Internet – Courant.com Century21.com allows internet users to get information and photos of your home Page 74

144. CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.

145. Online media is optimized to drive leads and response from consumers on your property.

146. Automated email communications to buyers interested in your property

148. Century21.com averages more than 2 million visits per month

149. CENTURY 21® Global Reach Worldwide presence Century21.com international links and websites CENTURY 21® Global Referral Network Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide Additional buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads Page 78

150. Fine Homes & Estates

151. Map Tool on www.century21.com

152. Your home featured on www.century21.com

153. Selling Your Home with the Help of Century21.com The Century21.com web site averages more than 2 million visits per month Consumer Leads Property Listings Registered Users Top Search Engine partnerships; Google, Trulia and Yahoo Page 82

154. The Search Areas on Century21.com Century21.com is a consumer’s home buying and selling information gateway The easy to navigate menu bar allows consumers to identify exactly what they’re looking for The site serves as a real estate resource library for consumers Property Search Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria Aerial views allow users to explore the property yard, street and neighborhood Page 83

157. Detailed property descriptions (English and Spanish)

158. Floor Plans

159. Slide Show

160. Virtual Tours

161. Open House schedule

163. Slide Shows are automatically created when you have 6 or more photos of the property

164. 98% of prospective Buyers feel property photos are useful in their home search** 2007 NAR Profile of Home Buyers and Sellers

165. Referral Services World’s largest referral network (based on the number of offices worldwide) brings you: More buyer opportunities for your property With over 8,000 offices and 140,000 sales associates worldwide CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe Page 87

166. Home Buyers 84% of all home buyers used the Internet as a tool when searching for a home* 84% of recent home buyers found photos “very useful”* 60% said the same about virtual tours* There are over 200 million users of the Internet in the USA** 29% of home buyers first learned about the home they purchased using the Internet* 84% of first time home buyers used the internet as an information source in the home buying process* Page 88 *20078NAR Profile of Home Buyers and Sellers **Nielsen-Net Raings.com

168. What will help your property sell faster?

170. Copyright © 2010 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

171. We’re with you every step of the way CENTURY 21 Connections® The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience. To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/ Home Warranty The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing. Financing Northern States Mortgage, with it’s ‘BEST RATE GUARANTEE’ Transaction Management Online From deposit to close, your transaction will be monitored online, by you, your agent, your legal council, and your mortgage company. Home Owners Insurance SCM Insurance, part of the one Stop Shop experience you can choose, to compare the best rates and best services in the industry. Page 92

172. Seller Service Pledge – My Personal Commitment 21 points of differentiation Commitment to service Agreement between you, the seller and my CENTURY 21® office. Page 93 Dick Lorenzo REALTOR

173. Quality Service I strive to provide outstanding service to our clients My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group Consistent monitoring of service in order to assure highest level of quality. Page 94 Dick Lorenzo REALTOR

174. Put me to work for you! CENTURY 21: The Gold Standard. Page 95 Dick Lorenzo REALTOR

175. CENTURY 21 Access America 800.525.7793 ext. 1027 860.736.1027 Toll Free:1-800-525-7793 x 1027 Dick Lorenzo REALTOR Thank you! Page 96